FOR ADVERTISER
BENEFITS
Drive the change of behavior among the target audience that is in shopping mode and close to point of purchase.
Increase the reach and frequency of cross-channel media campaign, ultimately increasing the ad recall.
Inform, Delight, Remind, Inspire – tailor the message to support the overall communications objective.
Tap into a receptive audience with high acceptance (92%) for commercial messages.
OUR EXPERTISE
IN-HOUSE AD PRODUCTION
Mall Voice holds more than 30 years of experience in producing high-quality, effective audio adverts for companies from various industries. We own state-of-the-art in-house ad production facilities for quality control of highest standard.
VOICE TALENT NETWORK
Mall Voice works with a wide voice talent network to serve the different needs specific for each brand. We always recommend voice talent that is fit with the brand image and only use voice that is suitable for the specifics of a shopping mall soundscape.
AD AIRING
Mall Voice integrates the ad delivery into the mall soundscape remotely and airs the ad through the mall sound system. Immediate impact for Advertiser in the form of product consideration and purchase intent.
ADVICE AND SERVICE
Thanks to our experience from thousands of clients and tens of thousands of in-mall audio ad campaigns we have a deep knowledge of how to create an effective audio message that matches the communication objectives. We provide our best-practice guides and advice with no extra cost.
IN-MALL AUDIO PACKAGES
IN-HOUSE AD PRODUCTION
We believe the best marketing and commercial results are achieved with a consistent, always-on media strategy. To truly tap into the consumer reach in shopping malls we recommend to be on air regularly rather than in spurts.
Together we will discuss and give advice on the content of the ad creatives based on whether your marketing objective is tactical, promotional, brand building or topical related to a certain event.
FOR SHOPPING MALLS
MALL BENEFITS
INCREMENTAL REVENUE
Mall Voice helps the shopping mall tap into an additional revenue stream thanks to the in-mall audio ad campaigns.
INCREASED AVERAGE STAY AND CONVERSION
In-mall audio ads together with the right kind of background music improve customer experience and prolong the length of stay.
In-mall audio ads also positively impact the conversion rate and average spend of the mall visitors.
In turn the increased turnover of the tenants enables the shopping mall to tap into an increased revenue in occasions when the rents are tied to the tenant turnover.
ZERO INVESTMENT
There is no investment requirement from the shopping mall at any stage of the partnership.
Mall Voice manages the advertiser relationships and audio ad integration in the shopping mall from start to finish eliminating the time and hassle needed from the malls´ side.
MARKETING SERVICE FOR THE TENANTS
Mall Voice in-mall audio ad solution brings added value for the tenants allowing them to capture the total shopping mall audience in a hugely relevant and cost effective manner.
OUR EXPERTISE
AD DELIVERY SYSTEM INTEGRATION
Mall Voice integrates the in-mall audio ad delivery directly to the shopping mall loudspeaker system with a “plug-and-play” audio ad player.
Our technical team installs, tests and stands-by for any case service would be needed.
OPTIMISED AD & MUSIC PLAYLIST
Mall Voice generates a daily playlists consisting of audio ads and background music in case the shopping mall uses the latter.
The playlist is dedicated specifically to each mall and is generated for optimal mix of ads and music using best practice parameters Mall Voice has gained through decades of experience.
QUALITY ASSURANCE AND SERVICE
Mall Voice guarantees highest quality standards of ad content and execution understanding the ads contribute to the total customer experience and in turn the brand image of the mall.
Mall Voce has 24/7 service desk for trouble shooting or advice on optimising the soundscape of the shopping mall.
Interested?
Are you looking for a way to stand out and reach your customers effectively? Audio advertising offers an opportunity to enhance the customer experience, strengthen your brand, and boost sales. Whatever your needs – brand building, campaign planning, or improving customer experience – we’re here to help you achieve your goals.
Our experts are ready to create a solution tailored to your specific needs. Fill out the contact form, and we’ll get in touch with you soon!
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